FW13 NEW YORK FASHION WEEKSummer is coming to an end all around the Windy City, and I already see people in layers from head to toe. With the weather being so volatile, a wardrobe upgrade may be on your agenda very soon. Notorious highs and lows, rainy days, and of course a bit of wind, layering is a great option for Chicagoans especially as we transition into fall. When I think of layering done in such a stylish and functional way, a few labels come to mind… and I think about effortless layering seen on the runway by General Idea.

 

Ever since I stumbled upon General Idea at Mercedes Benz Fashion Week in New York a couple seasons ago, I have been a fan. Established just a decade ago, the Korean brand is now carried at several U.S. retailers, but none in Chicago just yet. Don’t fret because you can also shop online for the perfect sweater or jacket and it won’t break the bank!

 

With their attention to detail, interesting patterns, refreshing silhouettes and color blocking, General Idea keeps wearers interested and coming back for more. There seem to be an infinite number of outfit combinations and a unique color palette every season. Their current collection surprised me in the best way. So, if you’re working a 9-5 job and sick of your typical button-up, you may find yourself pleasantly surprised by what they have in store. When you walk out the door into that brisk morning, coffee in hand, whether you are dressing down or up, may you be inspired to layer up in such a daring way.

 

For more info on General Idea http://www.generalidea.co.kr/ & their online shop: http://www.gibmall.com

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